During the spring, a new visual expression of our common brand will be launched and gradually implemented in all companies in the group. The new look includes a refreshed logo, color palette and design, and clarifies the connection between the companies and Aderian.
The aim is to create greater clarity and recognition, giving customers even better conditions to benefit from the group’s joint specialist expertise while maintaining the commitment that characterizes the companies.
Aderian is based on each company continuing to run its business as before – close to its customers and with an approach that creates the highest customer value. By bringing together leading companies in our group, we can combine the best of both worlds: deep local roots and customer proximity, together with the excellence, capacity and strength that few individual players can offer on their own. The updated brand reflects the strength of the local and the power of collaboration and reinforces our position as a group to be the leading IT specialist.
– In developing our new visual identity, it has been crucial for us to preserve each company’s strong local identity and the relationships built over time. At the same time, we want to show more clearly that we belong together and strengthen our common brand – an Aderian that we are all very proud of. It also makes it easier for customers and partners to understand the breadth and strength of our combined offering,” says Christian Dempe, President and CEO of Aderian.
Process and change
Our companies and entrepreneurs have been involved in the rebranding process. In the process, the companies have contributed perspectives from both customers and partners, along with their local market knowledge, entrepreneurial drive and expertise.
What the change means for customers:
- More consistency across Aderian companies – it will be easier to understand which companies are part of Aderian and how they are related
- Same local contact persons and companies
- Same commitment, delivery and relationship
- Access to even broader specialist expertise through Aderian
The change will take place gradually in the spring and beyond.
Find out more about Aderian as a group. Under our companies you can easily find our local companies and their contact details.
For more information, please contact:
Christian Dempe, CEO Aderian Group
christian.dempe@aderian.se